LEGAL
Privacy Policy
Last updated: January 2025
1. Who We Are
XpressMVP is operated by EmployAI Limited, a company registered in England and Wales. We provide rapid software development services using AI-native methodologies.
2. Information We Collect
Information you provide:
- Name and contact details (email, phone)
- Company name and role
- Project details submitted via our intake form
- Business information relevant to your MVP
- Payment information (processed by third-party providers)
Information collected automatically:
- IP address and browser type
- Pages visited and time spent on site
- Referring website
- Device information
3. How We Use Your Information
- To assess your project through our Commercial Truth Gate
- To deliver our software development services
- To communicate with you about your project
- To process payments
- To improve our services and website
- To comply with legal obligations
4. Legal Basis for Processing
We process your personal data under the following legal bases:
- Contract: To deliver services you've requested
- Legitimate interest: To improve our services and communicate with you
- Legal obligation: To comply with applicable laws
- Consent: Where you've explicitly agreed (e.g., marketing communications)
5. Data Sharing
We do not sell your personal data. We may share data with:
- Service providers: Hosting, payment processing, analytics
- Legal authorities: When required by law
- Professional advisors: Accountants, lawyers as necessary
Your specific business idea and project details are treated as confidential and are not shared with third parties except as necessary to deliver our services.
6. Data Retention
We retain your personal data for as long as necessary to:
- Provide our services to you
- Comply with legal and regulatory requirements
- Resolve disputes and enforce agreements
Project data is typically retained for 6 years after project completion for legal and accounting purposes.
7. Your Rights
Under UK GDPR, you have the right to:
- Access: Request a copy of your personal data
- Rectification: Correct inaccurate data
- Erasure: Request deletion of your data
- Restriction: Limit how we use your data
- Portability: Receive your data in a portable format
- Object: Object to certain processing
To exercise these rights, contact us.
8. Cookies
We use essential cookies to ensure our website functions correctly. We may also use analytics cookies to understand how visitors use our site.
You can control cookies through your browser settings.
9. Security
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.
10. Changes to This Policy
We may update this policy from time to time. Significant changes will be communicated via our website. Your continued use of our services constitutes acceptance of the updated policy.
11. Contact & Complaints
For privacy-related questions or to exercise your rights, contact us.
You have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk