THE METHODOLOGY
Traditional MVP was a workaround for expensive building. AI collapsed build costs. When production software takes under 48 hours, you don't minimise scope to reduce risk — you eliminate risk by eliminating cost.
Most firms do: Research → Build → Hope. That creates confirmation bias, scope creep, and sunk cost. Xpress MVP inverts this.
The Truth Gate
Will this survive contact with buyers, money, and risk?
This decides: Is this worth touching at all?
Only After Loop 1 Passes
If this is real, how do we win?
This creates: Unfair advantage
Research first → Emotional investment → Can't kill bad ideas
Test first → Commercial honesty → Only invest in winners
Not a requirements form. A deal-qualification filter. Anyone who cannot complete it with specificity is rejected.
Convert answers into: one buyer, one pain, one trigger, one conversion. Everything else is cut.
Only what is required to generate: a signup, a booking, a payment, or a data submission. Nothing else ships.
Pass or fail. No grey zone. Either it proved the hypothesis or it didn't.